Online advertising is becoming increasingly annoying, but many small publishers are becoming more dependent on the revenue it raises. The business model of creating free content and giving it away is not a particularly great one.

The Swans Blog does not generate revenue from advertising, and we want to keep it that way, but there's another way to raise revenue without resorting to annoying pop-up, pop-under and banner ads, and that's through the support of our readers and listeners.

If you enjoy what we create, what we do, and you'd like access to exclusive podcasts, articles and content that we create, for you, our supporters, then sign up as a Swans Blog member. We don't do clickbait, misleading titles, 10 reasons why this article sucks, pop-ups, auto-playing videos, and any other annoying advertising.

What we do is create great quality writing and podcasts. We have a team of people who enjoy writing and talking about the team they love, and they do it because they love it. And if you get on board, we'll love you too. I mean, we love you anyway, but we'd love you just a little bit more.

Does this mean you're going behind a paywall?

No! Everything that we already do on The Swans Blog remains free, the same as it has always been. The podcasts, the blogs, the news, match reports, player ratings, stats, columns, injury reports, columnists and everything else - 100% free.

How much does it cost?

The cost starts at just $5 per month - the cost of a coffee in Melbourne, even less than a pot of your favourite Australian brew, and a third of the cost of a chicken parma.

If you feel like you want to contribute more, you can modify the amount before you sign up (see FAQ).

What do I get if I sign up?

  • History specials, such as podcasts about our premiership years, or legends of the club
  • A monthly long read, featuring one of our columnists who will look at a particular aspect of our club, a time, period or player, an achievement etc., something for you to really sink your teeth into
  • An exclusive monthly email for members
  • The chance to win a seat at a Swans home game during the season
  • The opportunity to write an article for us, or even appear on our podcast as a special guest and tell us a bit about yourself
  • Exclusive member only podcasts
  • And more...

Ok, I'm in! How do I do it?

It’s simple. Everything you need to know is in the FAQ below, and if you have a question that’s not included, or if something’s not clear, you can get in touch directly and we’ll sort it out as best we can.

Head over to Patreon to sign-up and get started!

Frequently asked questions