Swans set for another record breaking season in 2017

A fantastic year on and off the field for the club, will get even better in 2017 with the announcement of their 2017 membership total to date. The Swans tweeted the total of 26,976 on December 1st, almost more than 8,000 at the same time in 2015.

https://twitter.com/sydneyswans/status/804134155030138880

The Swans are on track to smoke their 2016 record setting year, already sitting pretty with 28,694 (Dec 13, 8am) signed members. Year on year since 2012, the Swans have increased at least 9% each season, averaging 14%, thanks largely to grand finals in 2012 and 2014, with 2013 and 2015 both recording over 17%. While 2014 increased moderately, just 9%, 2016 saw a significant increase, by 13.6%.

Already one of the strongest AFL clubs, the Swans are set to break through 60,000 members for the first time. In just 5 years, the Swans' membership numbers will have doubled from 29,873 in 2012, propelling them into the top 5 supported clubs.

Andrew Pridham drew the ire of the southern AFL clubs, particularly Collingwood and Hawthorn, when he said that the Swans were on track to become the biggest sporting club in the country. You can't argue with the numbers. 1.1 million supporters in the city, 56,500 members at the time larger than other AFL power clubs and burgeoning sponsorships with major multi-national companies. Predictably, with cheeks and triple chins wobbling furiously, barely able to form basic words, he took to his radio show spouting profanities in his daily struggle to form coherent sentences, while fending off the Collingwood hyenas.

2016 was a stellar year, winning the minor premiership for the 2nd time in 3 years and once again runners up in the grand final. It was a bitter pill to swallow, but with strong off field performances from club and players, announcement of a ridiculously good fixture for Victorian supporters and Captain Josh Kennedy, the atmosphere throughout the club and supporter base is very positive and full of optimism.

While the Hawks overtook the Pies to claim the no. 1 position in the 2016 membership race, little attention was given to the Swans as they surged past football heartland clubs Adelaide, Port Adelaide and Fremantle. Both NSW clubs combined to exceed 71,000 members in a state dominated by both Rugby codes. It's a massive win and an enormous success for AFL in NSW, when the state didn't even have 30,000 AFL members in 2012.

Even if the Swans surge past 60,000, they'll still be outside the top 4, but only just. If the 17% holds true for their 2016 successes, they'll reach 66,000 by August, flying past Essendon and matching it with West Coast. It's quite possible that the Swans will give 70,000 a fair shake on the back of another successful season.

With a return to the Swans' spiritual heart land, no more games at ANZ, 8 prime time night games and another excellent fixture, the Swans are sure to defy all once again in 2017. Get on board, show your support and get your membership package.

Swans' year on year membership numbers since 2012:

2012 29873
2013 36358
2014 40126
2015 48836
2016 56523
dismiss x

2018 Player Sponsorship Program

The Swans Blog is delighted to be a 2018 Sydney Swans Redback member. While we're delighted to be members ourselves in such a prestigious, respected and loved club, we're extending the opportunity to you, followers and readers of The Swans Blog, to share in our experience and to become a membership with us.

We've already purchased the membership, and now we're looking for 24 supporters, followers and readers, to join us on our 2018 maiden journey. You'll share the excitement of the Sydney Swans journey, participate in match functions, have your say in who we nominate, as well as the football tips.

Best of all, if the Swans make it to the Grand Final in 2018, you could be the one representing us!

Interested? Let us know!.

dismiss x

Since you're here...

... we have a small favour to ask. More people are reading The Swans Blog than ever, but we don't accept advertising, and don't want to do so in the future. Unlike many other news and media organisations, fan forums and fan media, we haven't put up a paywall, or displayed ads - we want to keep our content as open as possible.

The Swans Blog is an independent fan blog and community platform. Our content takes a lot of time and hard work to produce. We do it because we love what we do and we believe our perspective matters - because it may be your perspective too.

If everyone who reads our blog, who likes it, is supporting it, our future would be much more secure.

Make a one-off contribution →

Want instant access to the latest blog and news content from The Swans Blog?
Download our Android App from Google Play today.

Justin Mitchell

Justin is a passionate AFL and Sydney Swans supporter, and football blogger since 2016. All articles are of his own opinion. You can reach him by twitter and Facebook at @theswansblog

Melbourne, Australia http://theswansblog.com

Subscribe to The Swans Blog

Get the latest posts delivered right to your inbox.

or subscribe via RSS with Feedly!